TAF CAMPAIGN 2024

All I dream about is becoming a champion

The Athlete Fundraiser Campaign 2024 was a transformative initiative by The Folks Africa, designed to empower young athletes from underprivileged backgrounds. The campaign focused on providing resources, opportunities, and exposure to help them overcome challenges such as malnutrition and mental health struggles while also advocating for increased women's participation in sports.

The campaign had three key elements

The Athletes Fundraiser Tournament (TAF Tournament) – A football and basketball tournament that brought together young athletes, including those from refugee camps and those with disabilities. The tournament provided a competitive platform while raising awareness about the struggles faced by these young talents.

The Podcast: "The Athlete in Me" – A special podcast series where young athletes had the chance to engage in conversations with professional football players from the National Team of Rwanda. This initiative inspired and educated the youth while highlighting the challenges and dreams of aspiring athletes.

The Exhibition: "The Hanger Run & Scream" – An impactful storytelling exhibition that explored the mental health struggles of young athletes due to lack of support. This exhibition, originally planned for October 2024, was postponed and will now be showcased in 2025, featuring a short film, photography, and a magazine that amplify the voices of young athletes.

The 2024 Athlete Fundraiser Campaign made a significant impact, and its legacy continues into 2025 as we build on these initiatives to further support and uplift young talents.

The Athlete Fundraiser Campaign 2024 was a transformative initiative by The Folks Africa, designed to empower young athletes from underprivileged backgrounds. The campaign focused on providing resources, opportunities, and exposure to help them overcome challenges such as malnutrition and mental health struggles while also advocating for increased women's participation in sports.

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